Ford restructure: Make way for Ford Model e and Ford Blue

Earlier this week Ford announced the formation of two distinct automotive businesses -- Ford Blue and Ford Model e. 

"We are going all in," said Jim Farley, Ford president and CEO, "creating separate but complementary businesses that give us start-up speed and unbridled innovation in Ford Model e together with Ford Blue’s industrial know-how, volume, and iconic brands like Bronco.”

Ford Model e will: 

• Design, launch, and scale electric and connected products and services for retail, commercial, and shared mobility 
• Develop technologies and capabilities such as EV platforms, batteries, e-motors, inverters, charging and recycling 
• Create software platforms to support vehicles 
• Technologies and concepts will be applied across the Ford enterprise

Ford Blue will:

• Continue to improve current Ford vehicles while investing in new models
• Deliver connected, personalized experiences through Ford Model e's software and embedded systems
• Reduce product, manufacturing, and quality costs

“Ford Blue’s mission is to deliver a more profitable and vibrant ICE business, strengthen our successful and iconic vehicle families and earn greater loyalty by delivering incredible service and experiences," said Farley.