Tire wholesale distributor American Tire Distributors Inc. has picked Digital Air Strike to handle social media postings and strategy for its Tire Pros tire dealership program. There are more than 600 Tire Pros locations nationwide.

Digital Air Strike has been promoting Tire Pros’ pick-up and drop-off services and other amenities during the COVID-19 pandemic.

“Even though our partnership with Digital Air Strike is relatively new, our team has already seen that they understand our brand (and) our positioning and are eager to deliver great content and results for our overall national social media footprint,” says Kelly Sumner, Tire Pros marketing director. “The bonus that Digital Air Strike was already working with so many of our local stores made the choice an easy one.”