Quaker State announced that the company will be a presenting sponsor of the 2024 Hispanic Motor Press Awards.

The award program, heading into its 14th year, identified the best new vehicle models for car buyers and presents a scholarship to college students in the fields of communications, automotive, and technology, according to a press release.

"We are thrilled by the support from Quaker State to advance our progress in energizing passion for the future of the mobility industry," said Ricardo Rodriguez-Long, automotive journalist and founder of the Hispanic Motor Press. "With Hispanic car buyers representing 1 in 4 of new vehicle purchases, we look to future generations to continue educating consumers on cleaner and safe transportation that enhances their vehicle experience."

More than 20 jurors will evaluate more than 100 new vehicles during 2023 for the program.