WD-40 Brand's 1951 Chevrolet 3100 to be auctioned for charity

Feb. 22, 2022
Proceeds from Feb. 28 - March 7 autction at BringaTrailer.com will go to SEMA Cares Charities

To date, WD-40 Brand has built and auctioned more than 10 vehicles and raised more than $1 million for charity.  The company's latest build, unveiled at the 2021 SEMA Show, is its classic 1951 Chevrolet 3100 to benefit SEMA Cares charities, including Childhelp, on BringaTrailer.com, from Feb. 28 to March 7. The custom vehicle is now born again in all its former glory and is backed with added horsepower and performance to make it a modern-day machine – that could be yours.  

WD-40 Brand and SEMA Cares partnered with Trad Ronfeldt to rebuild the WD-40 Brand/SEMA Cares Custom 1951 Chevrolet 3100, which debuted at the 2021 SEMA Show at the WD-40 Brand booth. All proceeds from the auction will go to SEMA Cares Charities, including Childhelp, a nonprofit organization dedicated to the prevention and treatment of child abuse. To bid on the truck, visit bringatrailer.com on February 28 – March 7.  

Builder Trad Ronfeldt — a seasoned automotive mechanic, fabricator, welder, and professional off-road crew chief — had an ambitious plan to rebuild the vehicle from the ground up. He wanted to create something that looked like it just rolled off the production line, and he accomplished this and more. The 1951 Chevrolet 3100 is now a road-ready vehicle that maintains its classic look with a custom-built dually rear-end, backed by added horsepower and superior performance. Ronfeldt fabricated the truck bed from new materials to imitate the truck’s body lines to make it look like a Chevrolet production piece straight off the assembly line. In addition, the vehicle has numerous updates, including:  

  • A V-8 fuel injected 383 stroker producing 500+ horsepower  
  • Custom dually rear with Currie Axles
  • New suspension design  
  • A restored cab interior with new upholstery and distressed leather seats  
  • A custom patina paint job  
  • Completely new drivetrain and transmission  

 You can see images of the truck and learn more at wd40.com/custombuild. 

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