Dana upgrades e-commerce platform

Jan. 24, 2018
The website provides access to parts, including product images, descriptions and informational videos.

Dana Incorporated revealed enhancements to its e-catalog and e-commerce platform at Heavy Duty Aftermarket Week '18 (HDAW), the largest aftermarket trade show for the commercial-vehicle market in North America.

Since launching its Danaaftermarket.com e-catalog and e-commerce platform at HDAW last year, the company has added many upgrades and enhancements to improve the customer experience by enabling a real-time, direct connection between Dana's customers and its product brands.

"Dana continually looks for opportunities to improve our customers' interaction with our aftermarket products," said Peter Cirulis, vice president of customer experience, strategy, and product planning for the Dana Aftermarket.  "We made these latest enhancements to maximize the functionality and convenience of Danaaftermarket.com, allowing our customers to easily search our extensive online product catalog, check availability, and purchase through the best real-time, web-based experience possible."

The new mobile-ready design makes the buying process easy from any mobile device, the company says.  In real-time, the website provides access to parts, including product images, descriptions and informational videos. Customers can search for parts, check availability, and review their order status.  They are also able to receive instant notifications of order status via confirmation emails and text message notifications.  Further, with direct connectivity to FedEx, UPS, and other freight companies, they can track their delivery all the way to their front door or dock.

Furthermore, the website consumer-price-quote request feature allows Dana distributors to instantly bid on orders submitted by the general public, while its live customer-service enhancement creates a direct connection between customers and Dana representatives for immediate response to questions and feedback. 

Products on display at HDAW


The Dana exhibit (located at Booth No. 605) at HDAW, which runs Jan. 22-25 in Las Vegas, features Dana's new Spicer seal installation tool kit, as well as, genuine Spicer Life Series and Spicer 10 Series u-joints. 

"Spicer is a trusted name for commercial vehicle parts in the heavy-duty aftermarket," said Dan Griffin, senior director of sales, engineering, finance, and human resources for the Dana Aftermarket.  "Recent competitive testing for fatigue has proven that Spicer u-joints outperform the competition and are the optimal choice for our customers."

Fatigue test results showed that Spicer 10 Series u-joints were five times more durable than the closest competitor on like products.  Spicer 10 Series u-joints are manufactured using statistically controlled processes to ensure consistently high quality, durability, and performance.  The Spicer 10 Series u-joints feature enhanced journal cross material and zerks positioned on both sides for ease of lubrication and increased life span.  

Test results also showed that Spicer Life Series u-joints last more than two times longer than the closest competitor on like product.  Spicer Life Series u-joints are OEM-engineered to deliver better lubrication, a premium sealing package, and superior u-joint design that extends bearing life by 30 percent compared with competitive products.  Spicer Life Series u-joints have upgraded lubrication options, seal guard, premium Viton multi-lip sealing package, thrust washers, bearing cups, and journal cross equipment for optimal performance and reliability.   

The Spicer u-joints and all other Dana products are available now through its recently enhanced e-catalog and e-commerce platform at Danaaftermarket.com.

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