Based on recent analysis of the portable telematics solutions market, Frost & Sullivan recognized Geotab as the recipient of the 2016 North American Product Leadership award. Geotab has positioned itself as an end-to-end telematics solution provider with its proprietary Geotab GO7 device and MyGeotab web-based fleet management software. These two complementary solutions enable fleet management companies to plan and manage fleet operations cost effectively, according to the company.
“Geotab partners with customers and authorized resellers to understand their evolving demands regarding real-time fleet data, vehicle engine analytics, fuel consumption reports and customized fleet management reports,” said Frost & Sullivan Senior Analyst Krishna Chaithanya. “This collaboration has helped the company deliver a comprehensive solution that combines the technologically advanced GO7 hardware, highly scalable MyGeotab platform and powerful tracking algorithms.”
The Geotab GO7, a small form-factor vehicle tracking device with global positioning system (GPS) technology, offers plug-and-play convenience and integration with a vehicle’s on-board diagnostics (OBD)-II port. In addition, the GO7 introduced breadcrumb trail and Active Tracking algorithms for real-time vehicle tracking. While the breadcrumb trail algorithm pinpoints vehicle location, unlike competitors’ algorithms that indicate only a general area, the Active Tracking feature allows fleet managers to convey real-time route information to drivers.
The company revolutionized feedback transmission in 2015 by launching the Geotab GO TALK telematics solution. This GO7 add-on assists fleet managers in verbally delivering crucial driving and safety information in real time. The Geotab Drive smart driver app, introduced for Android and iOS platforms, aids both drivers and managers in generating driver vehicle inspection reporting and reviewing compliance with hours-of-service.
One of the key benefits of the Geotab solution is the input-output expander (IOX) technology, which allows businesses to easily expand their fleet management capabilities for specific needs such as satellite tracking, driver ID, hours of service, camera systems and temperature monitoring.
To deliver the best value to users, Geotab has made its data open for easy integration with customers’ IT systems and third-party apps. With a fast recording time and GPS acquisition as well as analytical accuracy, Geotab’s telematics solution accumulates more than 700 million data points per day from all connected vehicles for unmatched reliability.
“Importantly, Geotab’s competance in data engineering and solution development results in competitively priced products that offer in-depth information about productivity, safety, efficiency and compliance,” noted Chaithanya. “It supports advanced safety management for drivers and fleets, more constructive fuel management, constant monitoring of vehicle engine health and strict reinforcement of safety guidelines.”
Geotab has developed a comprehensive ecosystem of global partners and resellers. With a partnership-based model as its go-to-market strategy, Geotab is able to focus on product quality and innovation. These concerted efforts to improve its products have paid off handsomely, with the company set to surpass the $100 million mark in 2016.
Each year, Frost & Sullivan presents this award to the company that has developed a product with innovative features and functionality to gain rapid acceptance in the market. The award recognizes the quality of the solution and the customer value enhancements it enables.
Frost & Sullivan’s Best Practices awards recognize companies in a variety of regional and global markets for outstanding achievement in areas such as leadership, technological innovation, customer service and product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research.
