Petro-Canada announces its 'Here Comes The Future' website launch

May 13, 2016
Petro-Canada Lubricants has officially launched its ‘Here Comes the Future’ campaign website, a source of information to support business leaders in their decision making processes ahead of the introduction of PC-11 heavy duty diesel engine oils.

Petro-Canada Lubricants, a Suncor business, has officially launched its ‘Here Comes the Future’ campaign website, a source of information to support business leaders in their decision making processes ahead of the introduction of PC-11 heavy duty diesel engine oils this December.

The introduction of the new PC-11 engine oil performance category will result in the largest change in oil specifications the industry has seen in a generation, delivering significant gains in fuel economy, emissions reduction and engine protection. However, Petro-Canada Lubricants has found that a knowledge gap persists surrounding changes and benefits that PC-11 will bring.

The campaign website, www.herecomespc11.com, acts as a comprehensive guide to the new specifications, offering information directly from leading industry experts in a clear and user-friendly way, so end users can make educated business decisions. Those wishing to find out more about how PC-11 will affect their business can access a detailed history on the development of the PC-11 specification, the latest PC-11 news and developments, and an FAQ section. Visitors can also submit their own questions for Petro-Canada Lubricants experts to answer, to ensure that every burning question is answered.

The website features a video to help visitors understand how the new PC-11 engine oil specifications will affect their business, so that an informed decision can be made on how best to adapt and profit from the change in regulations.

“PC-11 is the biggest step change that the North American heavy duty market will experience, and we have received many questions about what this will mean for businesses in a practical sense,” says Howard McIntyre, vice president, Lubricants, Suncor.  “We have launched the ‘Here Comes the Future’ campaign to provide clarity and help businesses prepare to make informed choices ahead of this December’s deadline.”

“This is not only an opportunity to improve the efficiency and carbon footprint of heavy duty vehicles,” McIntyre continues, “but also a chance to recognize the potential to cut costs and increase the profitability of operations. As with all business decisions, clear understanding and early adoption could result in a genuine competitive edge.”

Petro-Canada Lubricants is developing and testing its own next generation, PC-11 approved engine oils that utilize best in class technology to deliver ultimate engine protection for the world’s heavy duty vehicles. Its products are tested Beyond Today’s Standards™, including in Canada’s harshest environments and most extreme temperatures to ensure that they are strong and durable in any application.

For more information on the Here Comes the Future campaign, please visit: herecomespc11.com

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