E-Z Red Company, an official licensee of Caterpillar Inc. and a leader in lighting, hand tools and battery products since 1966, announces it received gold status in the Caterpillar Inc. Licensee Excellence and Recognition Program.
In its third year of eligibility, E-Z Red achieved an excellent score and received gold-level retail licensee status for 2014. E-Z Red became an approved Caterpillar licensee in February 2012.
Caterpillar licensees are reviewed on customer service, sales growth, advertising spend, training, field coverage, territory coverage, e-commerce, royalties, product development and design capabilities and forecast accuracy.
“It’s truly an honor to be recognized for our work again,” says Bob Cacciabeve at E-Z Red. “The success is the result of a collaborative effort between Cat and E-Z Red. It is the incentive for our team that we need as we continue looking for ways to improve and grow the Cat program.”
