Volvo Trucks honors military heroes with 2014 Ride for Freedom truck

Volvo’s New River Valley (NRV) assembly plant in Dublin, Virginia unveiled the design for its 2014 Ride for Freedom memorial truck, which will travel in a motorcade of about 175 motorcycles from the plant to the U.S. capital during Memorial Day weekend. Each year, NRV employees and the UAW Local 2069 Veteran Committee develop custom graphics for its tribute truck. Volvo employees at the NRV plant have been participating for more than two decades in the Run For The Wall motorcycle rally, which honors those who have been captured or lost their lives while serving in America’s armed forces. 
 
This year’s memorial truck, a Volvo VNL 670, is adorned with graphics saluting all military service members. As in years past, a significant portion of the design pays tribute to prisoners of war and those missing in action. In designing the truck, the veteran’s committee focused on creating a visual to provoke thought and reflection, educate the public and incorporate a healing aspect. 
  
Volvo Trucks North America’s operations and products are guided by the company’s three core values: Quality, Safety and Environmental Care. The Volvo VNM, VNL, VNX, VHD and VAH trucks are assembled in the United States at the New River Valley Plant in Dublin, Virginia, while Volvo engines for North America are assembled in Hagerstown, Maryland. The New River Valley Plant is certified to ISO50001 energy standards. Both plants are certified to ISO14001 environmental and ISO9001 quality standards.