Federated to sponsor 2011 ARCA team

Feb. 4, 2011
The company will support Ken Schrader Racing with driver Tom Hessert, who will drive in all 19 ARCA races.

Federated Auto Parts will sponsor the Ken Schrader Racing ARCA team in 2011. The Federated Auto Parts car will be driven by one of the fastest rising stars in racing, Tom Hessert.

“Federated and Ken Schrader have had a tremendous relationship through the years and our sponsorship of the Schrader Racing ARCA team in 2011 is a natural progression of that relationship,” said J.R. Bishop, director of racing and event marketing for Federated Auto Parts. “We are honored to continue our association with one of the legendary names in NASCAR and excited to sponsor one of the young stars of racing. With a great owner and great driver, it should be a tremendous season for the Federated Auto Parts ARCA team.”

In 2010, Hessert finished third in the final ARCA points standings with one win, 10 top-five and 15 top-10 finishes. His victory came on July 10 in the Prairie Meadows 200 at the Iowa Speedway in Newton, Iowa. In each of his two previous ARCA seasons, Hessert finished eighth in the season points standings. The 2011 ARCA season begins Feb. 12 with the ARCA 200 at the Daytona Speedway. That race will be televised live by SPEED-TV at 3:30 p.m. EST.

“We are very excited to be running a full ARCA schedule in 2011 thanks to our good friends at Federated Auto Parts,” said Schrader. “We are also looking forward to having a driver of Tom’s capabilities racing for the Federated ARCA team. Tom had a great season in 2010 with a chance to win the season championship heading into the final weekend of the season. Although he is only 24-years-old, Tom has finished in the top eight in the final ARCA season standings in each of the last three years so we are hoping for a big year in 2011 for Tom and the Federated Auto Parts ARCA car.”

“A major part of our racing program involves hosting hospitality events for our members and their customers at race tracks around the country,” said Bishop. “The ARCA series is a great vehicle for Federated to be able to host these events as well as a chance for our members and customers to interact with Kenny and Tom. We know it will be a great experience for all involved.”

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