IMR, Inc.

Westmont, IL 60559


About IMR, Inc.


808 Quail Ridge Dr
Westmont, IL 60559

More Info on IMR, Inc.

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Founded in 1975, IMR conducts syndicated and proprietary market research studies that focus on the automotive industry including the automotive aftermarket, heavy duty and fleet segments. IMR’s research portfolio and service offerings provide a wide range of strategic and tactical solutions that provide insight into your most pressing questions. With a focus on industry trends, DIY/DIFM consumer parts and service purchasing behavior, repair shop purchasing behavior, channel trends and many other important metrics, IMR’s research provides insight into your market that can bring you closer to your customers, distribution channels and market opportunities.

Products & Press Releases

Imr Effects Supply Chain Reduced
Industry News

Supply chain disruptions continue for independent repair shops

Oct. 6, 2021
IMR Inc. has released its latest insights on the effects of supply chain disruption on independent shops.
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Industry News

Parts purchases from Amazon, eBay drop among independent shop owners

Sept. 2, 2021
IMR Inc., the industry’s leading full-service automotive market research firm, has released its latest insights on independent repair shops’ ecommerce purchasing behavior.
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Industry News

IMR Inc. names new senior research analyst

Dec. 16, 2020
IMR Inc., the industry’s leading full-service automotive market research firm has recently hired Barlo Hardin as senior research analyst.
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Service Repair

IMR Inc. releases latest insights on independent repair shop financial outlook and parts delivery disruption

Dec. 10, 2020
More than 90 percent of independent shops report a decrease in revenue
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Service Repair

IMR Inc. releases data on independent repair shop purchasing of private label parts

Sept. 9, 2020
The data suggests that 68.0 percent of shops plan to increase purchase of private label/store brand parts over the next year.
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IMR Inc. launches Weekly Vehicle Maintenance Monitor

Aug. 19, 2020
The tracking study produces weekly results on vehicle maintenance and repair, as well as other behaviors, attitudes, and sentiments.
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Service Repair

IMR Inc. releases latest insight on delayed maintenance

June 25, 2020
Data forecasts that 45.8 percent of drivers intend to have delayed maintenance completed within the next two months.
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Industry News

IMR Inc. publishes latest findings on challenges for independent repair shops and technicians

Feb. 11, 2020
Independent repair shops report staying up to date with diagnostic advancements as a top challenge in the new year.
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Service Repair

IMR Inc. publishes insight on cell phone usage in bays at independent repair shops

Jan. 7, 2020
The research shows that 87 percent of technicians actively use a cell phone for work in the bay.
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Shop Operations

Thirty-seven percent of independent shops say specialty repair shops are their biggest competitors

Aug. 28, 2018
IMR, an automotive research company, released its latest findings on independent repair shops and their competitors.

Articles & News

Image courtesy of IMR
Graph displaying the top challenges for repair shops in 2023
Service Repair

Challenges for independent automotive repair shops in 2023

May 22, 2023
IMR surveyed independent automotive repair shops to gain insight on the challenges they expected to face in 2023.
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Industry News

Endeavor Business Media acquires automotive research firm IMR Inc.

The market research capabilities will complement Endeavor's Vehicle Repair and Commercial Vehicle markets as well as our Business Intelligence division.
Parts Supplier Research
Parts Distributor

New study highlights preference for nationally branded parts at independent repair shops

Sept. 28, 2022
This year’s survey results showed that 40.8 percent of shops said that their first call supplier carried mostly private label parts with only a few national branded parts options...
Photo from Malte Luk on Pexels
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Service Repair

Challenges for independent repair shops in 2022

IMR surveyed 500 independent repair shops across the country to understand what they see as their biggest challenges for 2022 as well as any future challenges they see.
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Service Repair

How battery and hybrid electric vehicle service is impacting independent repair shops

IMR Inc. released its latest report after interviewing 1,000 repair shops across the U.S.

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Training and Resources

IMR Inc. now tracking delayed vehicle maintenance

Oct. 14, 2016
"...We are now measuring automotive repairs that consumers are consciously not performing,” said Bill Thompson, president and CEO of IMR Inc.