Identifix, Inc.

St. Paul, MN 55113


About Identifix, Inc.


2714 Patton Rd.
St. Paul, MN 55113

More Info on Identifix, Inc.

Identifix Logo HR 5612e1e66036b

Identifix is your leading source for vehicle diagnostics, Factory Scheduled Maintenance plans, and OEM service & repair information with our award-winning online tool, Direct-Hit. Direct-Hit’s user-friendly database of vehicle symptoms, short-cut tests and confirmed fixes streamlines the diagnostic process by dramatically reducing the steps it takes to find the problem and the solution. Genuine OEM service & repair information comes directly from the manufacturer so you can get the job done faster, more accurately and with greater confidence than ever before. Direct-Hit also enables you to create personalized Factory Scheduled Maintenance plans so you can deliver timely, reliable and trustworthy information your customers can understand and follow.

For support beyond the web, Identifix’s Repair Hotline is a pay-per-fix technical assistance hotline staffed with over 45 OE Factory Trained, ASE Master, L1 technicians that speak your language. With five diagnostic carline teams (GM, Ford, Chrysler, Asian and European), our seasoned professionals answer calls only on their carline specialty so you can feel confident in speaking with a true expert for the answers you need.

Products & Press Releases

Identifix Direct-Hit Auto Repair Software Update
Shop Management and Point of Sale

Direct-Hit Auto Repair Software Update

July 19, 2022
The Identifix Direct-Hit Auto Repair Software Update includes intuitive color wiring features to bring an easier and more convenient experience to the technician-built vehicle...

Christian Brothers Automotive will have exclusive use of Direct-Hit diagnostic and repair solution

Aug. 7, 2018
Direct-Hit combines the Identifix database with OEM repair and service information.
Direct Shop infographic FINAL 5716439ad4c41
Service Repair

Identifix launches Direct-Shop management solution

April 19, 2016
Direct-Shop will provide shop owners with the necessary visibility, control and tools required to improve operations, create efficiencies, and increase shop profitability, says...

Identifix and ASE honor Aftermarket Drivability Technician of the Year

Jan. 12, 2016
2015 winner of the Identifix and ASE Aftermarket Drivability Technician of the Year award is a California shop manager with 25 years of experience.
Diagnostics and Drivability

Identifix adds enhancements to Direct-Hit, celebrates 50K subscribers

Aug. 6, 2015
Newest upgrades better position Direct-Hit as a single-tool solution for repair facilities, according to the company.
Diagnostics and Drivability

Identifix announces 50,000 Direct-Hit subscribers, contest announced

July 16, 2015
Five Direct-Hit users who submit a Hotline Archive Confirmed Fix in Direct-Hit from July 6 to October 4 will be chosen among all eligible entries to win $10,000.

Identifix and ASE announce Aftermarket Drivability Technician of the Year Award winner

Jan. 23, 2015
The ASE annual awards honor the top scorers on the ASE Certification Tests, along with other criteria such as on-the-job excellence and community service.
Service Repair

Identifix to make Direct-Hit available to shop management system providers at no cost

Dec. 23, 2014
Identifix, Inc., a company that specializes in vehicle diagnostics and repair, will soon allow shop management system (SMS) providers to integrate Direct-Hit, Identifix’s online...
Diagnostics and Drivability

Identifix reaches 1,000 Direct-Hit dealership subscribers

Dec. 17, 2014
Diagnostic and repair tool supports dealerships’ all-make strategy to grow revenue
Diagnostics and Drivability

ASA members can access Identifix Direct Hit at reduced cost

April 23, 2014
New Identifix subscribers eligible for monthly discount for three months.

Articles & News

Photo from Blue Planet Studio on Adobe Stock
The Garage

What to do when your ADAS system will not calibrate

June 7, 2023
Having a consistent diagnostic approach to diagnosing ADAS systems.
Illuminated dash lights show here, highlight all the systems technicians today are required to diagnose.
Service Repair

How to integrate new tool technologies into your shop

Oct. 13, 2017
An overview of new tool technologies and how to implement them to maximize your investment.
Randy Begin
Body Shop & Repair

Top 10 Tools: Randy Begin

Oct. 14, 2016
Randy Begin's mission is to restore the integrity and respect of the automotive industry one repair shop at a time. He uses these tools to progress toward those goals.
Diagnostics and Drivability

Identifix's parent company, Solera Holdings, Inc., acquired by Vista Equity Partners

May 17, 2016
This acquisition marks a milestone for Solera Holdings, Inc., parent company for Identifix, as they enter the next phase of global expansion.
Figure 7: The more information, the better. Here paper manuals are organized for quick reference. Among the more popular paper manuals are Mitchell 1's TPMS reset quick-reference manual and Autodata's manuals on relearns and other procedures, both visible in this picture.
Diagnostics and Drivability

Tool Q&A: Need-to-know information

July 5, 2013
Different information systems contain what you need to know to diagnose vehicles.
This fuel injector cleaner allows a cleaning solution to be delivered through the fuel rail and the injectors. For more information on this product, go to:
Service Repair

Fuel trim issue: 'Mini' problem, but big headache

Feb. 11, 2013
The right tools and techniques help repair a tough-to-diagnose German vehicle.
A booster battery with a 12-volt port and a memory saver connected to the OBD II connector will preserve memory and security settings while you connect the shunt
Battery and Electrical

Tool Briefing: What killed the battery?

Oct. 8, 2012
How to test for parasitic battery drain
Testing for brake fluid contamination.
The Garage

Tool Briefing: Search for the Seizure

Sept. 7, 2012
Finding out what's responsible for a seized brake caliper
A remote screen can be handy.
Diagnostics and Drivability

Tool Briefing: Look and Listen

Aug. 7, 2012
Diagnosing internal engine noise with sound and sight
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Tool Reviews

Tool Review: Identifix Direct Hit

April 6, 2012
With OEM Service and Repair Information

Videos & Resources

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Service Repair

VSP News: Industry Insights, Episode 5

April 29, 2013
An overview of Identifix Direct-Hit's new Direct Quote estimating tool.
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Diagnostics and Drivability

AAPEX 2012 Live Stream: Wrenchin Roger discusses new diagnostic tool functions

Nov. 8, 2012
Wrenchin' Roger talks about new tools he's seen at AAPEX 2012. He received a tool demonstration of the new OTC Genisys Touch and discussed the guided test plan function similar...

All content from Identifix, Inc.

Diagnostics and Drivability

Identifix launches vehicle search by VIN number

Oct. 14, 2013
New feature adds faster vehicle access to Direct Hit.
Diagnostics and Drivability

Identifix partners with Autoland Scientech on repair hotline

July 2, 2013
Repair service available to Autoland Scientech customers who maintain Identifix subscription.
Diagnostics and Drivability

Identifix launches direct quote estimating tool

April 10, 2013
Shop owners and counter staff can customize estimates in reader-friendly formats.
Diagnostics and Drivability

Matco distributors name annual 'Distributors Choice' winners

Feb. 27, 2013
Distributors choose Maximus diagnostic tablet as top tool.
Diagnostics and Drivability

Identifix adds OEM service and repair information for Volkswagen, Audi and Hyundai to its Direct-Hit

Jan. 15, 2013
Direct-Hit provides genuine OEM service and repair information on more than 25 vehicle makes.
Diagnostics and Drivability

Identifix hires Richard Gunderson as vice president, business development

Oct. 3, 2012
Gunderson to oversee implementation of Identifix’s long-term strategic business plan.
Diagnostics and Drivability

Identifix Direct-Hit subscriber base jumps by 40 percent

Sept. 6, 2012
Substantial growth in subscriber base over the last two years
Identifix Repairhotline 10721488
Repair Information Sources

Repair Hotline

May 24, 2012
Do you ever get a vehicle in your shop you just can’t figure out? "Head-scratchers" can lead technicians in all different directions, killing your productivity and your confidence...
Cornwelltechforcekit Owc387428 10630217
Scan tools and Scan tool accessories

OWC3874 Tech/Force Deluxe Kit 5.0

Cornwell’s OWC3874 Tech/Force Deluxe Kit 5.0 includes coverage for domestic 2011, Asian 2011 and European 2010 vehicles, with ABS Software and InfoTech 2006 Software. The kit ...
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The Blue Ball Garage

Dec. 8, 2011
A shop tour of Blue Ball Garage in Pennsylvania.
Direct Hit Ipad Final 11369908
Shop Management and Point of Sale

Direct-Hit online tool

June 22, 2011
Direct-Hit is Identifix's subscription-based online resource offering industry exclusive vehicle diagnostics, Factory Scheduled Maintenance plans and OEM service and repair information...
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Diagnostics and Drivability

Shop profile: Marc's Garage

July 19, 2010
Owner builds shop with efficiency in mind

Industry News

June 13, 2007
Accolades for Tracer Products and SPX, changes at the ASA.