A tactic to pick up collections during the Christmas season.
Here’s a fun raffle idea from 24-year Mac veteran Tom Neamon. I’ll call it the Grab Bag Raffle: Get five different prizes. Neamon spends about $1,000 on prizes like PlayStations, stereos or TVs. Inside each of five envelopes, put the name of one prize.
Two weeks before Christmas, start the promotion. Week one, any customer who spends $100 or more (or $20 over their usual payment, or whatever goal you want to set) gets to put their name into that day’s drawing box. On Monday of week two, have the first person on your truck draw a winner from the Monday box. That winner gets to choose a prize envelope and picks the name of the Tuesday winner from that box. The drawing continues each day until the last winner is picked from the Friday box.
Neamon likes to post photos of winners with the name they drew to show that everything is above board. Boosting sales this month will mean boosting historically slow January collections, too.
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