Take the bull by the horns

Feb. 7, 2012
When a manufacturer is unable to provide a missing shop equipment part, one distributor makes his own customized version.

A few customers who purchased wheel balance machines from George discovered they needed a special cone to balance super-duty pick-up truck wheels.

George contacted the manufacturer but, he said "They couldn't offer me anything, so I had to take the bull by the horns."

With engineering help from one of his customers who builds off-road vehicles from scratch, George designed a special spacer that gets the job done. He's in the process of having some made and he'll give them away to the customers who need them.

Read the full story of George's business, featured in the February 2012 issue of Professional Distributor, by clicking here

Have a sales strategy or helpful hint you'd like to share? Send your "30-second sales seminar"to [email protected], and see your suggestion featured here!

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