Alan Sipe, contributing editor for Professional Distributor magazine, explains the six different personality types that mobile tool dealers might encounter on their routes and how to effectively sell to them.
Read his latest article on this topic here and learn more about how to sell to Macho Man and Mr. Cheapo.
About the Author
Alan SipeAlan Sipe
President, Toolbox Sales and Consulting
Alan W. Sipe has spent the last 42 years in the basic hand tool industry including positions as President of KNIPEX Tools North America, Sr. VP Sales and Marketing at Klein Tools, Manager Special Markets at Stanley Tools and sales management at toolbox manufacturer Waterloo Industries. Currently Sipe is the owner of Toolbox Sales and Consulting specializing in sales strategy, structure, development and training. Sipe can be reached at [email protected] or 847-910-1063. Connect with Sipe on LinkedIn.
