Sales Tip: Surround yourself with success

Sept. 25, 2024

Tool distribution is about relationships, and that includes relationships with your competitors.

Cornwell Quality Tools distributor Jason Neil recalls that he got to where he is today by talking with other distributors and learning from them. He notes that he’s often in contact with Cornwell’s number one distributor, and the two like to discuss how much they’ve sold. For Neil, hearing that the other distributor may have sold more for him that day helps to motivate him.

“You're not gonna get that motivation from a person that's not doing good or somebody that has a negative attitude,” Neil says.

The distributor has a keychain from when he first started as well as a medallion that both say, "Attitude is everything." He likes to keep them close as a reminder to always have a good attitude.

About the Author

Emily Markham | Editor | PTEN and Professional Distributor

Emily Markham is the editor of Professional Tool & Equipment News (PTEN) and Professional Distributor magazines. She has been writing about the automotive aftermarket since 2019, after graduating from UW-La Crosse with a bachelor's degree in English. During her first three years with Endeavor Business Media's Vehicle Repair Group, Markham also wrote for Fleet Maintenance magazine.