Along his route through north Seattle, Cornwell Quality Tools distributor Jason Neil mainly visits independent shops with dealerships and body shops rounding out the rest of his customers. Aside from showing up every week with a full truck and carrying his tote bag into every shop, Neil sets himself apart by offering a variety of promotions to his customers.
“I run a lot of promotions,” Neil says.
From giving away Seattle Kraken hockey tickets to a toolbox full of tools to virtual reality goggles, Neil keeps his customers coming back for more by running a new promotion every quarter. But that’s not all. On top of those promotions, during the holidays, Neil likes to give away some freebies to all his customers.
“Every Christmas I give away to every single person on my route a bag of Almond Roca, and I give them a $20 off Christmas cash coupon,” Neil notes. Additionally, during Easter, he likes to give away Peeps along with tons of candy during Halloween.
Over the years, Neil has seen the “right” and “wrong” way to do things in this business. His three tips for distributors just starting out are to be consistent, surround yourself with successful people, and vary your types of payment options.
