Sales Tip: Rotation, rotation, rotation

May 21, 2024
Getting the latest products into customers' hands can make all the difference.

While Mac Tool distributor Shawn Stahle is pleased with his truck and his tool distribution career, he recognizes that there are some decisions he could have made differently. For instance, when building his truck, he added a roll cart hole, thinking it would be something he would utilize, but looking back on it, he sees it as a mistake.

“You go online and you look at all these different trucks and you kind of get an idea of what would work for you,” Stahle says. “Sometimes we get it right, sometimes we don’t.”

One feature of his truck that he doesn’t regret is the carpeted walls and Velcro he added where he can put products up as an alternative to permanently fixing them to the wall. This display setup allows Stahle to more efficiently change the tools he keeps in rotation, making sure the newest or most popular items get their time in the spotlight. Additionally, the Velcro gives customers the opportunity to take the products down and interact with them hands-on.

“[It’s] another easy way for [customers] to constantly look at products,” Stahle explains.

About the Author

Elli Carder | Assistant Editor | PTEN & Professional Distributor

Elli Carder is an assistant editor for Endeavor Business Media's Vehicle Repair Group. With a background in professional and creative writing, Carder helps edit for both Professional Tools and Equipment News (PTEN) and Professional Distributor magazines, as well as VehicleServicePros.com. 

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