One way to make some noise in your market is merch.
I’ve been in the hand tool business since 1977 and absolutely nothing sells tools better than hats and t-shirts. I just checked and you can get ok quality logo’d shirts for less than $5.00 and hats about the same.
Giving away a $5.00 hat on a $200 sale will get you a lot more business than a 10 percent discount and cost you a lot less. A $200 sale at 40 percent gross margin sale will net you $80. Subtract the five dollars for the hat and it’s still $75 in your pocket. Compared to a $200 sale at a 10 percent discount, where the price goes down to $180 minus the $120 cost, and you end up with $60 in your pocket.
