Being up against five other franchises in his area, independent mobile tool dealer, Jared Charlesworth says that it’s important to keep your customers engaged. He does so in two ways: A bubblegum machine and contests.
Charlesworth has a well-known bubblegum machine on his desk filled with not only bubblegum but prizes ranging from free shirts, hats, coats, gift cards to his truck, etc.
“It’s fun,” he says. “Guys come out with a handful of quarters.”
He also holds a monthly contest as a way to say thank you to his customers. The more they buy, the more tickets they get to put in the raffle. And these prizes are top-notch. From minibikes and Traxxas RC cars to grills and guns.
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