Sales Tip: Organize your truck for success

Jan. 19, 2022
Try to organize your truck in a way that gets your customers to move through the entire space.

Independent mobile tool distributor James Stinson likes to arrange the products on his trailers in a way that keeps the products easy to find for customers as well as gets them to move throughout the entirety of the trailer.

If possible, Stinson says he’ll keep tools from the same brand together, and if not, then he’ll organize them by tool type.

“That way you kind of know where’s it at,” Stinson says, “and if you’re busy dealing with someone else and they ask, then you can point them in the direction of where it’s at.”

Additionally, Stinson will keep faster-moving items at the back of the truck, so customers have to travel throughout the whole trailer.

Stinson even has his counter space organized in a way to help promote sales. With shelves located below the counter, he can store his printer down there leaving more room up top to display impulse buys like small pliers and hand brushes.

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