Sales tip: Maximize show space

Nov. 22, 2019
Maximize show space, even if it means upgrading to a new vehicle.

Adam Draeger, of Draeger Tools, LLC, is a Cornwell Tools distributor in southeastern Wisconsin. One thing Draeger learned along the way – his old truck wasn’t cutting it. Draeger was operating out of a 2002 International 4300. The truck was a cab/chassis design and had a crawl-through, hydraulic brakes, and spring suspension.

“I wanted a step van so that I’d have roughly the same footprint, but with more useable space. I’m no longer losing space to passenger seating – that’s all useable space now.” Draeger purchased a 2016 Freightliner MT55 and said the truck has been a “great upgrade.”

“I wanted this truck because my driver seat is my only non-show area. Everywhere else – I wanted product. The more product I can fit on here, the more profitable I am… I like to have the inventory and the spots to put it.”

Draeger’s sales tip: maximize show space, even if it means upgrading to a new vehicle.

About the Author

Tyler Fussner | Assistant Editor | Vehicle Repair Group

Tyler Fussner is assistant editor for the Vehicle Repair Group.

Fussner studied professional writing and publishing at the University of Wisconsin-Whitewater. He has experience in shop operations, is a Michelin Certified Tire Technician, and a Michelin Certified Tire Salesperson.

Sponsored Recommendations

Learn how electronic parking brake actuators have replaced manual systems and now play a key role in advanced safety features like automatic emergency braking. This WIYB Training...
Not all fuel injectors are created equal. In this WIYB Training Series, we compare Standard® Fuel Injectors against OE, low-cost imports. See why precision engineering and rigorous...
Carrying active OEM subscriptions for all manufacturers is not possible for many shops. However, access to this software is required for certain modern vehicles and repairs, and...
Enhance your collision repair workflow with Autel’s IA900, a process-driven solution integrating precision alignment, bi-directional diagnostics, and ADAS calibration. Designed...

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!