SEMA announced the creation of an updated mission statement designed to position the association for greater automotive aftermarket industry leadership and influence.
The new statement, "SEMA's mission is to foster the success of the automotive aftermarket," replaces its decades-old mission statement, which had been in place since 1992.
"The threats to our industry have never been greater, and our mission statement focuses all of our resources on those threats," said SEMA Board Chairman Kyle Fickler.
The newly-released statement refrains from mentioning SEMA members and now focuses on the entire automotive aftermarket. According to its press release, the association aims to benefit members by unifying, growing, and protecting the industry as a whole.
"The new mission statement does a great job of summing up SEMA's focus. Our goal is to foster the success of the aftermarket, and that encompasses a lot," said SEMA Board Chair-Elect Melanie White. "This mission reflects our dedication to ensuring that our members have the confidence and tools they need to thrive in a dynamic market."
