TRW expands its aftermarket team in North America

    June 13, 2014
    TRW Automotive Aftermarket’s business appointed Lisa Rodriguez as Marketing Services Specialist for North American Parts & Service to support the company’s focus on digital and media strategy.

    TRW Automotive Aftermarket’s business appointed Lisa Rodriguez as Marketing Services Specialist for North American Parts & Service to support the company’s focus on digital and media strategy.

    Rodriguez joins the company from her most recent role as Social Media & Marketing Administrator for NGK Spark Plugs.

    Mark Thorpe, product & marketing group manager TRW Automotive Aftermarket, said: “Lisa will be an asset to the team. With a proven track record for positively influencing business results, she brings a wealth of knowledge in the areas of social media, digital and large-scale event marketing management.

    Rodriguez added: “I’m proud to be joining TRW, a top 10 global OE automotive supplier, with a small company feel. “I’m excited to be part of the heightened marketing, digital and social media roll out; to spread the TRW messages of OE quality, safety and component range as we further develop the TRW footprint across the North American Aftermarket.”

    Rodriguez will be based in Wixom, Mich., and will report to Thorpe.

    Subscribe to Aftermarket Business World and receive articles like this every month….absolutely free. Click here.

    About the Author

    These are press releases approved by our Aftermarket Business World Editors

    Continue Reading

    Sponsored Recommendations

    Learn how electronic parking brake actuators have replaced manual systems and now play a key role in advanced safety features like automatic emergency braking. This WIYB Training...
    Not all fuel injectors are created equal. In this WIYB Training Series, we compare Standard® Fuel Injectors against OE, low-cost imports. See why precision engineering and rigorous...
    Carrying active OEM subscriptions for all manufacturers is not possible for many shops. However, access to this software is required for certain modern vehicles and repairs, and...
    Learn how to properly lubricate your AIRCAT air tools to keep them running at peak performance. Discover essential daily maintenance and storage techniques, along with the right...

    Voice Your Opinion!

    To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!