TRW expands its aftermarket team in North America

June 13, 2014
TRW Automotive Aftermarket’s business appointed Lisa Rodriguez as Marketing Services Specialist for North American Parts & Service to support the company’s focus on digital and media strategy.

TRW Automotive Aftermarket’s business appointed Lisa Rodriguez as Marketing Services Specialist for North American Parts & Service to support the company’s focus on digital and media strategy.

Rodriguez joins the company from her most recent role as Social Media & Marketing Administrator for NGK Spark Plugs.

Mark Thorpe, product & marketing group manager TRW Automotive Aftermarket, said: “Lisa will be an asset to the team. With a proven track record for positively influencing business results, she brings a wealth of knowledge in the areas of social media, digital and large-scale event marketing management.

Rodriguez added: “I’m proud to be joining TRW, a top 10 global OE automotive supplier, with a small company feel. “I’m excited to be part of the heightened marketing, digital and social media roll out; to spread the TRW messages of OE quality, safety and component range as we further develop the TRW footprint across the North American Aftermarket.”

Rodriguez will be based in Wixom, Mich., and will report to Thorpe.

Subscribe to Aftermarket Business World and receive articles like this every month….absolutely free. Click here.

Sponsored Recommendations

Access Carside OEM Repair Data with MOTOR TruSpeed

Now available on all Autel MaxiSYS Ultra Series tools, MOTOR TruSpeed Repair delivers expanded OEM service and repair data within days of being published by

ADAS Case Study: From 10 Calibrations a Month to Over 10 A Day

Originally published by Vehicle Service Pros, March 26, 2024

Autel MaxiTPMS TS900: 3-in-1 TPMS Tablet

Originally published by Tire Review, April 4, 2024

Ask The Expert: The Basics & Benefits of Bringing ADAS Calibrations In-house

Originally published by Vehicle Service Pros, March 26, 2024

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!