Bosch Aftermarket relaunches website

Jan. 1, 2020
Bosch has redesigned its automotive aftermarket website – – with specific focus on improved visitor engagement and ease of use.

Bosch has redesigned its automotive aftermarket website – – with specific focus on improved visitor engagement and ease of use. Although it covers a wide range of product lines, special promotions, motorsports, Bosch Gear, a vehicle part finder, and a local parts store locator, the new website is designed to be more visually engaging and especially easy to navigate.

The home page of the new Bosch website is anchored by a rotating graphic well that highlights specific products through the use of images, animations or video. Below the well, a convenient sliding carousel showcases the full range of Bosch products alphabetically at-a-glance. Simply click to choose key replacement product lines from alternators to wiper blades, plus the 11 product lines in between. The home page also includes bolder graphics identifying special merchandising programs plus easy-to-spot ‘Vehicle Part Finder’ and ‘Where to Buy’ icons. One click of the mouse takes the viewer directly to specifics on the selected topic.

“We charged our Web team with the task of making our new site the easiest in the business to navigate,” says Pam Krebs, Director of Advertising and Sales Promotion for Bosch’s Automotive Aftermarket Division. “This was especially challenging because of the wide range of products we offer and the various audiences this site would have to serve – parts professionals and technicians as well as motorists.”

“Industry research indicates that website visitors want to locate the information they need within just two clicks of the mouse once they arrive at a site’s home page,” says Krebs. “This new site demonstrates that we can achieve such a result even with the broad assortment of products and programs available from Bosch, the largest supplier of auto parts in the world.”

Product detail pages are now structured in a convenient tabbed format, making it simple for visitors to locate and switch between feature/benefit information, technical info, documents, promotions and FAQs. Plus, a sliding carousel at the bottom of the page puts movement between products within a category just a click away.

“Whatever the visitor is looking for in terms of automotive aftermarket parts or related information, he or she will find it easily and without much effort on our new website,” Krebs says.

Bosch is a proud supporter of the Automotive Aftermarket Suppliers Association’s Know Your Parts® education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers, and its impact on delivering reliable products to today’s motorists. For more information visit:

The Bosch Group is a leading global supplier of technology and services. According to preliminary figures, more than 300,000 associates generated sales of $71.5 billion in the areas of automotive and industrial technology, consumer goods, and building technology in fiscal year 2011. The Bosch Group comprises Robert Bosch GmbH and its more than 350 subsidiaries and regional companies in some 60 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spent more than $5.5 billion for research and development in 2011, and applied for over 4,100 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial.  

In the U.S., Canada and Mexico, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial drives and control technology, power tools, security and communication systems, packaging technology, thermotechnology, household appliances, solar energy, healthcare telemedicine and software innovations. Having established a regional presence in 1906, Bosch employs over 22,500 associates in more than 100 locations, with sales of $9.8 billion in fiscal year 2011, per preliminary figures.  

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For more information on Bosch Automotive Products, visit
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