Cequent Consumer Products, a leading automotive aftermarket products company, announced today that it has acquired Laitner Brush Company and will gain control of the brush company’s business from product design to distribution.
Like this article? Sign up to receive our weekly news blasts here.This strategic move will enhance Cequent’s already impressive product catalog by adding a brush line, while opening new markets and supporting distribution of Laitner brushes with Cequent’s strong retail partners, among other benefits.
“The purchase of Laitner Brush will broaden our product offering and allow us to expand our channels served,” says John Aleva, president of Cequent Consumer Products. “Laitner’s business model is a natural fit within our organization and we welcome Laitner’s employees to our Cequent Consumer Products’ family.”
Laitner Brush Company, headquartered in Traverse City, Mich., is a niche designer, manufacturer and supplier of cleaning products for the home/hardware, automotive aftermarket and household products markets. Laitner Brush has been making brushes since 1855.
“This combination will allow us to better serve the needs of our customers by providing a superior product portfolio, as well as enhanced design, innovation and overall customer service,” comments John Kolarevic, president of Laitner Brush. “We are excited about the opportunity to partner with Cequent Consumer Products in our efforts to accelerate growth and further support our customers.”
Cequent Consumer Products is owned by TriMas Corporation, a diversified manufacturer of engineered and applied products, and is part of the Cequent North America business segment. Laitner Brush was purchased for an undisclosed amount February 17, 2012, at which time Laitner became part of Cequent Consumer Products.
For more information visit www.CequentConsumerProducts.com.
