This is one of the longest running, most comprehensive aftermarket reports covering today's DIYers. Loaded with important demographic data, this research explores the buying habits of today's auto parts consumers. Our most recent study, published in August 2005, has details on more than 60 DIY activities performed in the last year.
RESEARCH FOR SALE: If you're interested in obtaining unpublished data that can help you develop brand strategies or programs for clients, then we can help. Right now we have an extensive list of categories from our 2005 DIY survey that you can buy at an affordable price. Here's what's included in each report:n Experience Levels of DIYers who performed repairs related to the categoryn Occupations of DIYers who performed repairs related to the categoryn Age, Gender and other demographics related to these DIYersn DIYer opinions related to advertising and branding (store and national brands)n Related repair activity that these DIYers participate inn Where these DIYers prefer to shop and where they turn first for repair informationnAND MORE!For pricing information, contact Publisher Larry Silvey via e-mail at [email protected].
The following list of FREE research categories are downloadable files for the Aftermarket Business Market Research section. You will need Adobe Acrobat Reader to view these files. This program is available as a free download from the Adobe website.
A diverse and dynamic group charges forward (Overview)
Air Fresheners
Alternators & Starters
Antifreeze
Batteries
Battery Chargers
Brakes
Car Wash Products
Diagnostic Tools
Engine Gaskets
Engine treatment
Exhaust
Filters
Fuel Pumps
Headlamps
Hub Systems
Ignition Systems
Motor Oil
Oxygen Sensors
Running Boards
Shocks & Struts
Shop Towels
Spark Plugs
Surface Protectant
Suspension Parts
Tire Inflators
Touch-Up Paint
Water Pumps
Wax & Polish
Window Tint
Windshield Washer Fluid
Wiper Blades
Note: For our 2004 study, click here.
Note: For our 2003 study, click here.
Note: For our 2002 study, click here.
