Elite EXTRA enters Mexican auto parts market

May 12, 2014
With the recent announcement of the Automotive Distribution Network signing Mayoreo Automotriz Franco S.A. de C.V. (MAFRA) to their Parts Plus Mexico program, Elite EXTRA announced a partnership with MAFRA.

With the recent announcement of the Automotive Distribution Network signing Mayoreo Automotriz Franco S.A. de C.V. (MAFRA) to their Parts Plus Mexico program, Elite EXTRA announced a partnership with MAFRA.

After expanding north into most of Canada, EXTRA said it has long looked to move south into Mexico. The Mexican economy, automotive in particular, is enjoying robust growth and is a great opportunity. With Parts Plus as a current EXTRA customer, their acquisition of MAFRA made them a natural fit.

“We have talked about the right timing and opportunity for us to enter Mexico for a long time now. Parts Plus in Ohio does it the right way, and now with MAFRA, it's great to work with them, to learn from them. The MAFRA guys have been very helpful in getting EXTRA dialed in for the Mexican industry and economy,” said Jim Ward, President of Applied Data Consultants and Elite EXTRA.

“We've had multiple bilingual employees for a couple years now, in anticipation of this opportunity. With Canada in 2009 and now Mexico, we're looking forward to growing in Europe over the course of the next year,” said Susan Marcott, CEO of Applied Data Consultants, EXTRA’s parent company.

The Spanish version of EXTRA is fully supported with software, technical support, training, sales, all with bilingual employees, and sites and documents in Spanish.

MAFRA is based in Tijuana, and has 10 locations throughout Mexico.

Elite EXTRA is a cloud-based, routing and real-time GPS tracking tool built for the auto parts distribution industry.

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