If you're looking for fun ways to interact with your customers and get them to buy from you, consider playing promotional games.
Mac Tools distributor Paul Gast has a promo shelf that is updated to feature different weekly deals. On top of that, he likes to put games on his truck, like darts or Plinko, or run raffles.
“I even sometimes just play simple rock, paper, scissors just to make them feel like they're getting something … and they have fun doing it,” Gast says. “I always try to keep it interesting. That way, it keeps them excited to come to the truck every week. You might lose a little money because you're giving something away for free, but honestly, the guys have fun, and you should have fun, too.”
About the Author
Emily Markham
Editor | PTEN and Professional Distributor
Emily Markham is the editor of Professional Tool & Equipment News (PTEN) and Professional Distributor magazines. She has been writing about the automotive aftermarket since 2019, after graduating from UW-La Crosse with a bachelor's degree in English. During her first three years with EndeavorB2B's Vehicle Service & Repair Group, Markham also wrote for Fleet Maintenance magazine.
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