Sales Tip: Rotate your stock to keep things fresh

In order to beat monotony and keep his customer's engaged when they step onto his truck, Cornwell distributor Jared Hull changes up his organization and rotates out the products he already has. 

“February through March, I’m going to beat ratchets into every guy out here,” Hull says. “Every guy that walks in, I’m going to pitch him a ratchet. Whatever I’ve got left over at the end of March goes on the ceiling, out of sight out of mind. Now pry bars go on the wall and every guy that walks in here I’m going to say, ‘Man, do you have the best pry bars in your toolbox? Because these here are it.’” 

By rotating out his hand and specialty tools, his customers can expect something new on a consistent basis. While the products themselves may not be new, moving them around the truck helps bring attention to tools that might otherwise go unnoticed.