Sales Tip: The only constant is change

The tool distribution industry is constantly changing. Whether it's a route change or new innovation, being ready to adapt is key to success.
Dec. 9, 2025
2 min read

The only constant in life is change, and the same is true for the world of mobile tool distribution. Independent distributor duo Ryan and Val Visona have seen their fair share of change, whether willingly or not, and they’ve adapted at every twist and turn.  

When looking to the future, the duo knows that things don’t always turn out the way you thought they would, but it doesn’t have to be a bad thing.  

“If I looked at myself before Val Tools, I would say, ‘Hey, maybe I'll just run my route for the next 20 years and retire. Or maybe I'll add a second franchise,’” Ryan says. “But now, with technology changing so fast and rapidly, we're in this interesting boat where, whatever our plans for the future, we're kind of in a position to say we want to do online sales, truck sales, and then continue the growing [workwear] sock line [Val] has. We're kind of letting the future pull us as opposed to saying, ‘Hey, this is exactly what we want to do, right?’ [We’re] keeping an open mind on what the next direction is.” 

About the Author

Elli Carder

Assistant Editor | PTEN & Professional Distributor

Elli Carder is an assistant editor for Endeavor Business Media's Vehicle Repair Group. With a background in professional and creative writing, Carder helps edit for both Professional Tools and Equipment News (PTEN) and Professional Distributor magazines, as well as VehicleServicePros.com. 

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