In order to stay up to date with the newest products and trends within the industry, it can be beneficial to read industry publications. In Professional Distributor's December 2023 cover story, Darius Anderson, SP Tools distributor, discusses the tips he has to sell lighting products. He notes he reads industry publications such as Professional Distributor, and takes advantage of the training offered by SP Tools USA, to stay up to date on all the lighting products out there.
“They give us great material,” Anderson says. “Every two weeks, we have a call that we get on and then they have training classes and different things we try to do every other month, so we trying to stay up-to-date on products and changes in the industry.”
Emily Markham is the editor of Professional Tool & Equipment News (PTEN) and Professional Distributor magazines. She has been writing about the automotive aftermarket since 2019, after graduating from UW-La Crosse with a bachelor's degree in English. During her first three years with EndeavorB2B's Vehicle Service & Repair Group, Markham also wrote for Fleet Maintenance magazine.
