Though it may sound a bit silly to demo something like a flashlight, do it anyway. Your customers want to know how the product works and how well it works before they even consider purchasing it.
SP Tools USA mobile tool distributor Darius Anderson likes to remove his lighting products from their packages, so he’s able to get the product in his customers’ hands. He’ll stick them to the side of a toolbox to show off the magnet strength, and he even has an underhood light over his register where he can demonstrate its brightness versus other lighting products.
“If you don’t put it in their hands,” he says, “they don’t physically know what they’re looking at.”
Emily Markham is the editor of Professional Tool & Equipment News (PTEN) and Professional Distributor magazines. She has been writing about the automotive aftermarket since 2019, after graduating from UW-La Crosse with a bachelor's degree in English. During her first three years with EndeavorB2B's Vehicle Service & Repair Group, Markham also wrote for Fleet Maintenance magazine.
