Sometimes it's difficult to start a conversation with your customer about the other services they could be offering and the tools they'll need to do that.
After 21 years in the business, independent mobile tool dealer Matt Lasher knows how to breach the topic of services a shop could be offering, like J2534 reprogramming.
“The best way to get the conversation started is just by asking questions,” Lasher says. “’So do you do any reprogramming?’ And based off their response, if they’re doing this a couple of times a month, the [J2534] reprogramming tool is going to pay for itself and eventually be putting money back in their pocket.”
This approach works any service a shop could be offering, but isn't. Start with some simple questions and go from there.
