Reading these “Go Sell Something” articles is a step in the right direction. You can also go to YouTube and type in the following; To Sell More, Sell Benefits Not Just Features. This is the best short video I’ve ever seen on selling benefits. There are many great selling skills videos available and each one has some to offer you.
Alan W. Sipe has spent the last 42 years in the basic hand tool industry including positions as President of KNIPEX Tools North America, Sr. VP Sales and Marketing at Klein Tools, Manager Special Markets at Stanley Tools and sales management at toolbox manufacturer Waterloo Industries. Currently Sipe is the owner of Toolbox Sales and Consulting specializing in sales strategy, structure, development and training. Sipe can be reached at [email protected] or 847-910-1063. Connect with Sipe on LinkedIn.
