As we all, unfortunately, know the Covid world of selling is much different, and until this pandemic is solved and maybe thereafter, things may not be the same. Giving a demonstration of a new do-hickey tool is difficult when the shop is not letting jobbers in the door or only letting technicians go out to the truck.

You can’t just give up, though. It’s your job to go sell something! 

No, it’s not perfect, but a simple personalized video can really help. Don’t get carried away thinking you’re the next Steven Spielberg making Star Wars. Just get someone to hold your phone and record your presentation with a limit of two minutes. Make the video demonstration personal to the customer. Use their name, remind them of some personal issue you helped with. Text or email them the video and follow up ASAP to answer questions and close the sale. 

The problem with many of the manufacturer videos is that they’re way too long to hold someone’s attention and often lack the advantages and benefits of the product being demonstrated. Sure, you can also send the prospect a link to the company video, but nothing beats a two-minute clip created personally by you for the customer. 

Additionally, Zoom accounts are free for 40-minute meetings. Schedule a live demo on Zoom when the prospect is available. Does this take time? Of course, but if you have a better idea, please let me know. 

Remember. In the end, if you don’t ask for the order and close the sale, pretty much everything written above is just a waste of your time.