In the past, we've talked about practicing your presentation many times before you talk to a customer, especially a big customer. This is even more important in selling high-tech products. Practice your pitch using easy-to-understand terminology without sounding patronizing, and you’ll be ready for your next high-tech sale
Alan W. Sipe has spent the last 42 years in the basic hand tool industry including positions as President of KNIPEX Tools North America, Sr. VP Sales and Marketing at Klein Tools, Manager Special Markets at Stanley Tools and sales management at toolbox manufacturer Waterloo Industries. Currently Sipe is the owner of Toolbox Sales and Consulting specializing in sales strategy, structure, development and training. Sipe can be reached at [email protected] or 847-910-1063. Connect with Sipe on LinkedIn.
