If you use the old KISS system of selling technical products, your results will be better and your paycheck will be bigger.
KISS, an acronym for "keep it simple, stupid," is an old Navy directive that states that most systems work best if they are kept simple rather than being made needlessly complicated. Therefore, simplicity should be a key goal and unnecessary complexity should be avoided.
Alan W. Sipe has spent the last 42 years in the basic hand tool industry including positions as President of KNIPEX Tools North America, Sr. VP Sales and Marketing at Klein Tools, Manager Special Markets at Stanley Tools and sales management at toolbox manufacturer Waterloo Industries. Currently Sipe is the owner of Toolbox Sales and Consulting specializing in sales strategy, structure, development and training. Sipe can be reached at [email protected] or 847-910-1063. Connect with Sipe on LinkedIn.
