Sales Tip: The "application close" approach to close a sale
In the automotive repair business, the “application close” is another useful and non-pressure approach.
“You know how hard it is and how much time it takes when you’re fixing the (insert application here)? This new tool will make that repair go quickly and easily. Will you want one?”
About the Author
Alan SipeAlan Sipe
President, Toolbox Sales and Consulting
Alan W. Sipe has spent the last 42 years in the basic hand tool industry including positions as President of KNIPEX Tools North America, Sr. VP Sales and Marketing at Klein Tools, Manager Special Markets at Stanley Tools and sales management at toolbox manufacturer Waterloo Industries. Currently Sipe is the owner of Toolbox Sales and Consulting specializing in sales strategy, structure, development and training. Sipe can be reached at [email protected] or 847-910-1063. Connect with Sipe on LinkedIn.