Sales Tip: Inform customers of upcoming trade shows
When planning to attend a trade show, let your customers know when the show is and that you will ask any questions they have of the manufacturers who are attending. This would be a good email blast topic once or twice before the show. It will also give your customers a heads-up that you will be gone for a few days and paying in advance would be appreciated.
About the Author
Alan SipeAlan Sipe
President, Toolbox Sales and Consulting
Alan W. Sipe has spent the last 42 years in the basic hand tool industry including positions as President of KNIPEX Tools North America, Sr. VP Sales and Marketing at Klein Tools, Manager Special Markets at Stanley Tools and sales management at toolbox manufacturer Waterloo Industries. Currently Sipe is the owner of Toolbox Sales and Consulting specializing in sales strategy, structure, development and training. Sipe can be reached at [email protected] or 847-910-1063. Connect with Sipe on LinkedIn.