Steve Johnston is an independent dealer operating in Marshall County, Alabama. There are a number of dealers serving this region of Alabama, dealers representing all the flags and other independents, too, but Johnston enjoys a loyal following of customers.
"I have a lot of competition, but I have to look at it like I'm the competition - [other tool dealers] have to compete with me," Johnston says.
The right attitude can separate one dealer from the rest in a saturated market.
Sara Scullin is the editor of PTEN and Professional Distributor magazines. These publications are part of the Endeavor Business Media Vehicle Repair Group, which includes Fleet Maintenance, Professional Tool & Equipment News (PTEN), Professional Distributor magazines and VehicleServicePros.com.
