Specialty Equipment Market Association (SEMA)

Diamond Bar, CA 91765


About Specialty Equipment Market Association (SEMA)


1575 S. Valley Vista Dr
Diamond Bar, CA 91765
United States

More Info on Specialty Equipment Market Association (SEMA)

A love for cars, trucks and SUVs is the motivating force behind the Specialty Equipment Market Association (SEMA). This trade association consists of a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, street-rod builders, restylers, car clubs, race teams and more.

SEMA members make, buy, sell and use all kinds of specialty parts and accessories to make vehicles more attractive, more unique, more convenient, faster, safer, more fun and even like-new again.

Products & Press Releases

SEMA Show logo
Training and Resources

SEMA Show to feature elevated educational program that focuses on personal and professional development

Aug. 19, 2022
Attendees can choose from more than 70 sessions in 14 tracks that will take immediate returns to the next level.
Collision Repair

2021 SEMA Hall of Fame inductees announced

May 7, 2021
The four newest SEMA Hall of Fame members are Jessi Combs, Rick Love, Bob Moore — a former Aftermarket Business World columnist — and Carl Schiefer.
Company/Association News

2021 SEMA Hall of Fame nominations now open

Jan. 26, 2021
SEMA, the Specialty Equipment Market Association, is accepting nominations for its Hall of Fame.
Sema Logo 1
Collision Repair

SEMA accepting scholarship, loan forgiveness applications

Jan. 6, 2021
Awards of up to $5,000 are available to qualified individuals.
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Service Repair

SEMA industry awards announced during SEMA360

Nov. 6, 2020
2020 SEMA Person of the Year, Gen-III Innovator of the Year, and Manufacturer of the Year were awarded through a special online celebration.
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Service Repair

SEMA360 names Best New Products Award winners

Nov. 3, 2020
The winners, which are selected from more than 2,200 products in the SEMA360 New Products Showcase, represent the most innovative and cutting-edge automotive aftermarket products...
Service Repair

California Governor signs order to phase out new gas-powered cars by 2035

Sept. 28, 2020
California Governor Gavin Newsom issued an Executive Order instructing CARB to draft regulations requiring that all new cars and passenger trucks sold in the state be zero-emissions...
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Service Repair

SEMA announces online marketplace event

Sept. 2, 2020
SEMA360 will take place November 2-6 to allow manufacturers and resellers in the specialty automotive segment to connect and conduct business.
Photo courtesy of Specialty Equipment Market Association
California's Santa Ynez Valley Union High School is among the 10 schools that will participate in the 2019-2020 SEMA High School Vehicle Build Program.
Training and Resources

SEMA announces participating schools for 2019-2020 High School Vehicle Build Program

Jan. 15, 2020
The SEMA High School Vehicle Build Program is a project that reaches, inspires, and supports high school students to learn about the automotive aftermarket industry.
Industry News

SEMA announces Best New Products award winners

Oct. 31, 2017
SEMA's annual New Products Awards competition recognizes outstanding achievements in the development of products being introduced to the automotive specialty-equipment market ...

Articles & News

2024 SEMA Scholarship Applications Now Open
Training and Resources

SEMA now accepting scholarship applications

The 2024 SEMA Scholarship application period for students pursuing careers in the automotive or performance parts industries is now open and will run through March 1, 2024.
Photo courtesy from SEMA
23 Market Research State Of The Industry Fall Report Cover V002
Company/Association News

SEMA releases State of the Industry report

The market research report explores new findings on the current state of the specialty-equipment industry.
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SEMA awards $245,000 in scholarships
Company/Association News

SEMA awards $245,000 in scholarships

Aug. 10, 2023
Through its Memorial Scholarship Fund, SEMA issued $245,000 in scholarship and loan forgiveness awards to 104 individuals pursuing a career in the automotive aftermarket industry...
Photo courtesy of SEMA
Specialty equipment market reaches $51 billion in sales in 2022
Service Repair

Specialty equipment market reaches $51 billion in sales in 2022

June 21, 2023
The specialty-equipment market showed positive results in 2022 with an overall market growth of 2 percent and reaching $51.8 billion in sales.
Car stopping in the rain
Service Repair

NHTSA proposes automatic emergency braking standard for new vehicles

June 15, 2023
The standard would require automatic emergency breaking (AEB) and pedestrian AEB systems on new passenger cars and light trucks weighing up to 10,000 lbs.
SEMA now accepting scholarship and loan forgiveness applications
Company/Association News

SEMA now accepting scholarship and loan forgiveness applications

Jan. 20, 2023
Financial assistance of up to $5,000 available to students and recent grads pursuing a career in the automotive aftermarket.
SEMA 2022
Company/Association News

SEMA Show expands into an 'all-city' experience

Coming 2023, the SEMA Show will expand to include the newly announced SEMA Week, taking over the Las Vegas Festival Grounds with new concepts, activities, and events for automotive...
SEMA announces its Best New Products Award winners
Company/Association News

SEMA announces Best New Products Award winners

Nearly 2,000 products were entered into the 18 different categories this year.
Ford Bronco won SEMA's SUV of the Year in 2021. (Photo: YouTube | SEMA Show)
Company/Association News

Best new vehicles for aftermarket announced

Oct. 14, 2022
The finalists represent exhibiting automakers that support the aftermarket with accessory-friendly models based on their potential for customization.
Automotive specialty-equipment industry begins to level off, SEMA report says
Service Repair

Automotive specialty-equipment industry begins to level off, SEMA report says

The Fall 2022 market research report finds that 47 percent of manufacturers, 48 percent of distributors, and 44 percent of retailers expect sales to increase in the coming year...

Videos & Resources

An overview of some of the outdoor booths at SEMA.

Photo Gallery: AAPEX/SEMA 2021

Nov. 11, 2021
The AAPEX and SEMA Shows wrapped up during the first week of November in Las Vegas.
Outside of the large conventions centers, there are outdoor company booths, a drive track and many custom cars and trucks.


Dec. 14, 2017
The SEMA Show 2017 was held Oct. 30 to Nov. 2 in Las Vegas.
Bill Bliss, left, shows a 'gimble' ratchet to Chris Tegeles of Kayson Chevrolet, Crompond, N.Y.
Service Repair

SEMA 2013 photo gallery: Show draws more tool and equipment exhibits

Nov. 10, 2013
Aftermarket professionals find plenty of innovations at the SEMA show.
The SEMA show at the Las Vegas Convention Center drew thousands of car aficianadoes.

SEMA 2012 Show Highlights

Nov. 20, 2012
Tens of thousands converge on the Las Vegas Convention Center for SEMA 2012.


Monte Lewis thinks storage tools play a big role in shop efficiency.
The Garage

Louisiana shop owner finds and buys storage tools at SEMA Show

Nov. 10, 2013
Show owner buys five different tools from Strong Hold Products.

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All content from Specialty Equipment Market Association (SEMA)

Fact or fake
Company/Association News

Automotive news: Is it fact or fiction?

The SEMA Action Network launches a new tool, Fact vs. Fiction, to set automotive news and laws straight.
Market outlook concept image in blue
Industry News

SEMA's Industry Indicators report discusses impact of Russia's invasion of Ukraine on automotive industry

March 7, 2022
The auto sector continues to be strained by supply chain disruptions, but spending on parts and accessories rose 5.6 percent.
Jay Sicht
Chip Foose Hemisfear Photoby Jay Sicht 618d99d01824c

Industry awards handed out at 2021 SEMA Show

Nov. 12, 2021
Oracle Lighting wins Manufacturer of the Year award
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Why it is essential to attend industry shows

Jan. 4, 2016
You may be shocked by what is on display.

U.S. Copyright Office grants exemption to allow for vehicle modification

Oct. 28, 2015
However, the Copyright Office declined to provide the exemption to third parties who diagnose, repair or modify a vehicle on behalf of the vehicle owner.
Training and Resources

2014 SEMA Memorial Scholarship and Loan Forgiveness Award winners announced

Sept. 22, 2014
The SEMA Memorial Scholarship Fund has awarded $152,000 to 61 individuals this year.

SEMA Show registration now open

May 14, 2014
The annual trade show for the automotive accessories market is set for Tuesday through Friday, November 4-7, in Las Vegas.
Industry News

New Hampshire bill to ban ethanol blended fuel at levels greater than 10 percent

SEMA Action Network urges members to email lawmakers in support of the bill.
Elliot Maras
Service Repair

Las Vegas shows present game-changing technologies

Dec. 4, 2013
Innovations in vehicle technology and tool/equipment technology challenge the aftermarket like never before.
Industry News

SEMA show reports record attendance

Nov. 13, 2013
Turnout reflects growing automotive industry, show organizers claim.
Service Repair

SEMA honors Person of the Year and new Hall of Fame members

Nov. 12, 2013
George Lathouris wins SEMA Person of the Year award.

SEMA presents Data Co-op and Garage Industry Innovations Center

Nov. 10, 2013
Show attendees find new benefits in data management and access to high-tech tools.
Service Repair

SEMA Show awards 'hottest' cars

Nov. 6, 2013
Ford Mustang, Scion FR-S, Ford F-Series and Jeep Wrangler named 2013 SEMA Award winners.
Body Shop & Repair

SEMA names 3M body protection system the top new collision product of 2013

Nov. 6, 2013
Criteria that ranked high included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.
Training and Resources

Bartec to give away iPads at AAPEX and SEMA

Oct. 31, 2013
Bartec to also present at TPMS education session.

Resqme, Inc. to demo how to escape car entrapment at SEMA Show

Oct. 31, 2013
Tool cuts seat belts and breaks windows.
The Garage

Ingersoll Rand to debut 12V cordless tools at SEMA Show

Oct. 31, 2013
IQV12 Series cordless tools enable technicians to access narrow spaces faster and easier.
Elliot Maras

Facebook introduces customer reviews; social media expert sees opportunity

Oct. 30, 2013
More aftermarket shops are discovering social media, Internet expert notes.
Service Repair

Collision Repair Education Foundation to award $200,000 in grants at SEMA

Reception to highlight efforts to support education and honor donors.
Chip Foose will visit the Lincoln Electric booth at the 2013 SEMA Show on Friday, Nov. 8, from 10 a.m. to noon.
Body Shop & Repair

Lincoln Electric thunders into SEMA Show with star-studded lineup featuring hot-rod heavyweights

Oct. 28, 2013
Hot rod designers, bike builders and racers share the Lincoln Electric booth, along with high-performance bike and record-seeking electric dragster.
American Force Logo
Diagnostics and Drivability

American Force Wheels brings major presence to SEMA Show

Oct. 28, 2013
American Force Wheels showcases the company's popular and new wheel designs.
Training and Resources

Tom Marx to address marketing metrics at SEMA Show

Oct. 25, 2013
Marketing seminar one of 50 free sessions at SEMA.

SEMA Show on track to exceed 2,500 exhibitors

Oct. 24, 2013
Show to cover more than 1 million square feet.
Industry News

AkzoNobel adds Ron Giuntini to SEMA Sustainability Leadership Symposium

Oct. 24, 2013
Manufacturing expert brings OEM perspective to panel.
Elliot Maras

Catching Vegas fever?

Oct. 23, 2013
This year's AAPEX and SEMA shows could set attendance records.
Body Shop & Repair

3M to demo body repair solutions at SEMA

Celebrity racers to demonstrate in front of Convention Center.
Service Repair

AkzoNobel announces sustainability classes at SEMA

Oct. 15, 2013
First sustainability education challenge grant to be awarded at SEMA.
Elliot Maras
The Garage

AAPEX and SEMA: your chance to stay up to date in the face of constant change

Oct. 3, 2013
Many market trends are driving new products in today's aftermarket.
Training and Resources

SEMA announces 10 'must attend' seminars at SEMA show

Sept. 26, 2013
Seminars to be Nov. 4 to 7 in Las Vegas.
Training and Resources

SEMA Show education helps businesses be more productive

Sept. 25, 2013
SEMA show to include more than 90 education seminars.
Industry News

SEMA releases official press conference schedule

Sept. 9, 2013
Press conferences are open to credentialed media attendees.
Industry News

2013 SEMA awards to showcase industry's hottest vehicle platforms

Aug. 29, 2013
Awards recognize the industry's top trend-setting vehicles and the accessories that make them cool.

SEMA show in Las Vegas to host biggest exhibitor turnout ever

Aug. 9, 2013
Show organizers offer special sessions for buyers and exhibitors.
Training and Resources

SEMA Education Institute to host healthcare reform webinar

July 26, 2013
The SEMA Education Institute (SEI) will host a webinar on August 1 to provide an overview of the Affordable Care Act, including recent changes to key deadlines for its implementation...

SEMA seeks to repeal E15 ethanol mandate

July 3, 2013
Supreme Court ruling holds challenges did not demonstrate direct injury from E15 sales.
Industry News

Move over flag day...collectible cars get a holiday

June 25, 2013
Lawmakers' recognition reaps continued acknowledgement of historic and classic cars.
The Garage

SEMA reports continued growth for specialty equipment sales

June 24, 2013
Automotive specialty equipment sales increase for third straight year.
Industry News

Classic car protest breaks out against E15 fuel

June 20, 2013
Members of the Antique Automobile Club of America circled the U.S. Capitol in their vintage automobiles.

SEMA rallies against ethanol on Capitol Hill

June 20, 2013
SEMA joins motorcycle enthusiasts and antique auto enthusiasts to oppose ethanol.

Florida governor signs law to repeal ethanol requirement

June 10, 2013
Law required fuel to contain 9 to 10 percent ethanol.

Maine governor signs bill to ban fuel with more than 10 percent ethanol

May 29, 2013
SEMA urges members to contact lawmakers in support of the law.
Body Shop & Repair

SEMA to expand collision section of show

May 14, 2013
The upgrades come as a result of the fast-growing interest from both exhibitors and buyers in the collision market segment.

Industry demonstrates early commitment, confidence at SEMA Show

April 23, 2013
SEMA Show expects 1,969 exhibitors to participate in 2013 priority booth selection process.
Training and Resources

SEMA show hotels now accepting reservations

March 21, 2013
SEMA show to be Nov. 5 to 8 in Las Vegas.
Training and Resources

SEMA scholarship applications available online

Jan. 4, 2013
Top scholarship increases to $5,000.

SEMA announces scholarship for late educator Dick Dixon

Nov. 26, 2012
Educator passes away following battle with cancer.