Auto Care Association Names 2026 Impact Award Winners
The Auto Care Association announced its 2026 Impact Award winners during its annual Auto Care Connect event in Atlanta, Georgia.
The annual Impact award honors four auto care industry professionals under the age of 40 who have demonstrated extraordinary leadership or made remarkable strides within the auto care industry.
The 2026 Impact Award winners are: Matt Fowler of Pivotree, Brian Matthias of Dorman, Lauren McCullough of Tromml, and Danni Withers of DENSO.
Matt Fowler is an account executive at Pivotree and a seasoned leader in the automotive aftermarket with over a decade of experience in digital transformation. He pioneered 360-degree imaging standards to enhance the digital consumer experience and leverages that technical expertise to help organizations navigate the shift toward frictionless commerce and data-driven operational efficiency. As past chairperson of the Young Auto Care Network (YANG), he remains a vocal advocate for a tech-forward aftermarket.
Brian Matthias has more than 15 years of experience in the automotive aftermarket across traditional and performance channels. He leads the content syndication team at Dorman Products, advancing data quality, consistency, and scalability across the industry. He has been actively involved with the Automotive Content Professionals Network (ACPN), serving on its leadership council since 2022, and holds ACP and AAP certifications from Northwood University.
Lauren McCullough is founder and CEO of Tromml, a leading AI partner and solution provider for automotive aftermarket teams. Tromml's Minecart platform, a 2025 MEMA Innovation Award winner, helps sales teams capture frontline insights and turn them into action. McCullough is a recognized industry speaker and educator and was honored as a Woman of Excellence in 2024.
Danni Withers is a relationship-driven leader and senior account manager at DENSO Products and Services Americas, where she manages major national accounts and drives strategic growth. She is deeply committed to shaping a stronger future for the automotive industry through her involvement with Women in Auto Care, where she serves on the leadership council.
The Auto Care Association's Impact Awards are presented and managed by the association's Marketing and Communications committee and the Young Auto Care Network Group (YANG).