The target audience is making buying decisions based on either brand loyalty or product efficacy and NAPA has always stood firmly behind the quality and benefits of its parts. With this insight, TFI Envision, Inc. developed a series of automotive aftermarket product centric ads that communicated unique benefits for NAPA Echlin and Tech Expert product.
The ad series utilizes a visual of a NAPA blue page with the headline “What’s behind our parts…”, turning the page to reveal the specific product on a bright NAPA yellow background with the product image reflected in a silver foil curl of the page. Each ad features and benefits of the showcased product.
The advertising campaign was delivered in both digital and print communications and is currently running in NAPA Outlook Magazine and NAPA Weekly Link eNewsletter.
