Purolator announces PurolatorTECH professional grade engine protection

Purolator announced the launch of PurolatorTECH™ professional grade filter program designed specifically for the vehicle service professional. PurolatorTECH is the latest offering from the newly repositioned and re-energized Purolator filter products brand, and will focus on providing top OE-quality products at competitive pricing with comprehensive coverage within the oil, air and cabin air filter lines. PurolatorTECH oil filters offer 96.5 percent Dirt Removal Power™ and cover 99 percent of the vehicles in operation (VIO). Engineered to meet or exceed manufacturers’ performance requirements, these filters feature rugged internal construction and an anti-drainback valve to protect against dry starts. PurolatorTECH air and cabin air filters are engineered to provide reliable and optimal performance. The new, expanded line of air filters is designed to ensure maximum airflow, high efficiency and increased engine performance, offering more than 97 percent of VIO coverage. PurolatorTECH cabin air filters are available in particulate or carbon depending on OE configuration, with more than 95 percent VIO coverage. “PurolatorTECH represents our renewed effort to provide vehicle service professionals with trusted, reliable and premium performance products to strengthen their business,” said Kevin O’Dowd, global director of product and brand marketing for the automotive aftermarket for MANN+HUMMEL Purolator Filters LLC. “We can now provide our traditional channel partners with the opportunity to fully leverage the strength of our Purolator product programs and marketing support.” To support the launch of the new line, the company has released the 2016/17 PurolatorTECH Filter Catalog which provides a comprehensive listing of filters available for markets in the U.S., Canada and Mexico. The catalog is available in tri-lingual print and online versions, and includes a buyer’s guide, competitive interchange  and a hotline directory in addition to the application listings by vehicle year, make and model, covering the last 20 years. To learn more about the new lines of PurolatorTECH products, stop by Booth #1433 at AAPEX this year or visit www.pureoil.com. 
About Purolator Purolator is an innovator of automotive filtration products for the aftermarket, manufactured to the highest standard by American workers in Fayetteville, N.C. Trusted by professional automotive technicians and do-it-yourself consumers across North America, the Purolator product line includes oil, air, cabin air and fuel filters. An industry pioneer since inventing the first oil filter in 1923, Purolator is backed by an internal team of forward-thinking engineers and countless filtration patents. The company’s mission to deliver solutions to support the improved performance of advanced engine and oil technologies reinforces a renewed brand promise – “Nothing Gets By Us.” Purolator is a key brand and part of the extensive product portfolio of the MANN+HUMMEL Group, a leading expert for filtration solutions, development partner and original-equipment supplier to the international automotive and mechanical engineering industries. Based in Ludwigsburg, Germany with more than 70 locations worldwide, MANN+HUMMEL strengthens the Purolator brand through expert engineering, rigorous quality-control processes, global manufacturing best practices and innovation resources. For more information, visit www.pureoil.com and www.mann-hummel.com.