Frost & Sullivan will host a free webinar discussing new and upcoming opportunities in aftermarket parts eRetailing at 3 p.m. EDT Sept. 19.

The proliferation of connectivity and an ongoing spurt of revenue from parts eRetailing have made digitalization one of the burning questions in the automotive aftermarket. Most participants understand the urgency of having a digital strategy, but also face daunting challenges in engaging consumers digitally and maximizing revenue growth from these emerging channels. This briefing will provide several strategic insights into the evolving nature of parts eRetailing, including:

• Key competitive factors

• Operational challenges faced by traditional parts distributors and retailers, eRetailers OEMs, dealer groups and parts suppliers.

• Best practices in digital retailing

• Comprehensive case studies

The webinar is recommended for all traditional automotive aftermarket participants, such as retailers, distributors, suppliers, dealers, finance companies and vehicle manufacturers, Saha said.

"Digital retailing of parts has seen phenomenal growth in North America since 2009 and is expected to account for 10 percent of all aftermarket parts sales by 2020," said Saha. "Lower pricing and wider availability of products through online channels have emerged as key competitive factors, resulting in first-mover advantage for both independent and mass automotive eRetailers, including Amazon. However, moving forward, the winners and losers of this market will be determined by the quality of customer support, parts cataloguing and delivery options."

A live, interactive question and answer session will follow the webinar. For more information about Frost & Sullivan's Automotive & Transportation research group, visit: www.automotive.frost.com.

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