Report: Protection trend continues, convenience and utility products gain momentum

AddOnAuto (AOA) released its annual Auto Accessories Trend Report that analyzes 2012 accessories sales data from dealerships across the country. The report highlights the accessories that were most popular with consumers in 2012, including the categories that had the most traction across different U.S. regions and the vehicle models that attracted the highest volume of accessories sales.

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"A strong year for vehicle sales, including an 8% rise in truck sales, along with factors such as longer vehicle ownership cycles, more technology choices and harsher winters impacted accessories trends in 2012, as consumers continued to demand more protection, convenience, utility and personalization for their vehicles," says AddOnAuto President

Sidney Haider. "The old days of standard combinations of options and features are over, with consumers demanding more choice and more instant visualization as they accessorize their vehicles. As our report shows,

dealerships who met this demand reaped robust revenue from accessories sales in 2012 - and are poised to win the accessories sales game in 2013."

The #1 selling accessories by volume, by revenue, and by profit were protection products:

By Volume: #1 Floor Mats, #2 Factory Exterior, #3 Body Side Moldings

By Revenue: #1 Paint Protection, #2 Alarms, Remote Starts & Recovery, #3 Upholstery

By Profit: #1 Paint Protection, #2 Alarms, Remote Starts & Recovery, #3 Step Bars

To view the Top Ten Accessories Categories in 2012, click here.

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