Continental Commercial Vehicles & Aftermarket, a leading aftermarket supplier of OE-engineered aftermarket products, and WORLDPAC, a wholesale distributor of OE Parts for Import and Domestic vehicles, have agreed to distribute the ATE PremiumOne® Brake Program in the United States for 2012.
The ATE PremiumOne Brake program includes the ATE All-Makes Brake Pad and Rotor line, which is engineered to OE specifications for quality, fit and performance. WORLDPAC will be offering ATE PremiumOne Disc Brake Rotors and Pads for popular Domestic, European and Asian vehicle applications.
ATE is an aftermarket brand of Continental Corporation, one of the world's leading brake system manufacturers and suppliers. From the introduction of the first hydraulic brake system in 1926 to the development of the first antilock braking system prototype in 1967, the ATE brand has a rich history of innovation and experience in the design and production of advanced brake system technologies.
ATE PremiumOne Disc Brake Rotors and Pads are OE engineered and application-matched to meet specific vehicle requirements. When used together, PremiumOne customers will receive the optimum rotor and pad replacement as specified by the original vehicle manufacturer.
ATE PremiumOne Rotors feature a patented RotorLife® wear indicator that gives technicians and customers a quick visual reference of rotor thickness and helps identify the need for replacement. The wear indicator, which is created by elliptical grooves that are machined into both rotor surfaces, also helps to reduce brake fade and extend pad life by enhancing the dissipation of heat and gases. A MetaCote® protective coating is applied to help prevent rust and corrosion so the rotors maintain a clean appearance.
ATE PremiumOne Disc Brake Pads are formulated to restore original equipment performance, reduce wheel dusting and extend pad life. The pad’s under-layer design helps to reduce NVH and improve quietness. All pads include shims, slots and chamfers as well as the applicable OE accessories for the complete installation.
About WORLDPAC
WORLDPAC imports and distributes original equipment (OE) and quality aftermarket replacement automotive parts for the independent service professional. The company offers more than 120,000 part numbers at one source for over 45 import and domestic applications, with more than 7 million import and domestic multiple brand applications for virtually every automotive make and model.
With sales of $39.5 billion in 2011, Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also an expert partner in networked automobile communication. Continental currently has approximately 164,000 employees in 46 countries.
The Automotive Group with its three divisions Chassis & Safety (sales of approximately $8.4 billion in 2011, 33,000 employees), Powertrain (sales of approximately $7.5 billion in 2011, 31,000 employees) and Interior (sales of approximately $7.9 billion in 2011, 32,000 employees) achieved sales of approximately $23.9 billion in 2011. The Automotive Group is present in more than 170 locations worldwide. As a partner of the automotive and commercial vehicle industry, it develops and produces innovative products and systems for a modern automotive future, in which cars provide individual mobility and driving pleasure consistent with driving safety, environmental responsibility and cost-efficiency.
Within the Continental Interior Division the Commercial Vehicles & Aftermarket Business Unit accommodates the specific requirements of the commercial vehicle, special vehicle and aftermarket sector. A global network of sales and service companies ensures proximity to local customers. Covering the product brands Continental, VDO, ATE and Barum the Business Unit offers electronic products, systems and services for commercial and special vehicles, a broad selection of products for specialized workshops and spare parts for the Independent Aftermarket and the Original Equipment Services after end of series production of the vehicle manufacturer.
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