IMR Inc., the premier source of automotive research, announces the availability of its Technician Decision Process Study, which provides actionable insight on technicians’ behavior, thoughts and opinions as it relates to parts purchasing.

“Professional service technicians are a key target for aftermarket manufacturers, suppliers and retailers,” says Bill Thompson, president and CEO of IMR Inc. “Identifying the characteristics, behaviors, thoughts and opinions of technicians represents valuable market intelligence that can be used to create a competitive edge against the competition.”

Each study IMR releases is based on a specific part, thereby allowing our clients to distinguish between purchasing pattern differences at a part level. Identifying the decision process for a specific part is important because technicians and repair shops may exhibit different behavior based on what it is that they’re purchasing.

The study provides key insights on:

• who is involved in the decision process
• influencers involved in the decision process
• sources and brands used and how often
• source and brand attributes (likes/dislikes)
• importance and satisfaction ratings of key sources, brands and their attributes
• other key insights and metrics related to parts purchasing

“These studies are critical to understanding a key market for most aftermarket parts manufacturers, suppliers, retailers, WDs and anyone else who sells and markets to this important group of buyers,” Thompson says.

IMR’s Decision Process Study is available for purchase by contacting IMR Inc. at 800-654-1079 or by visiting the website at www.automotiveresearch.com.