• 2003 DIY Survey

    This is one of the longest running, most comprehensive aftermarket reports covering today's DIYers.
    Jan. 1, 2020
    2 min read

    This is one of the longest running, most comprehensive aftermarket reports covering today's DIYers. Loaded with important demographic data, this research explores the buying habits of today's auto parts consumers. Our most recent study, published in August 2003, has details on more than 60 DIY activities performed in the last year.

    RESEARCH FOR SALE: If you're interested in obtaining unpublished data that can help you develop brand strategies or programs for clients, then we can help. Right now we have an extensive list of categories from our 2003 DIY survey that you can buy at an affordable price. Here's what's included in each report:n Experience Levels of DIYers who performed repairs related to the categoryn Occupations of DIYers who performed repairs related to the categoryn Age, Gender and other demographics related to these DIYersn DIYer opinions related to advertising and branding (store and national brands)n Related repair activity that these DIYers participate inn Where these DIYers prefer to shop and where they turn first for repair informationnAND MORE!

    For pricing information, contact Publisher Larry Silvey via e-mail at [email protected]. The following categories, which include detailed demographic data on today's DIYers, are non-published and available for purchase:
    Air Deflectors/Spoilers
    Appearance Accessories
    Audio Systems
    Belts & Hoses
    Bug/Gravel Deflectors
    Car Covers
    Cargo Liners
    Diagnostic Tools & Equipment
    DIY Books & Video Tapes
    Electrical Fuses
    Engine Treatments
    Exhaust Systems
    Filters
    Hatchback/Lift Supports
    Headlamps
    Ignition System Parts
    Motor Oil
    Oxygen Sensors
    Pinstriping/Graphics
    Security Devices (Electrical)
    Security Devices (Mechanical)
    Shocks
    Struts
    Surface Protectants
    Suspension Parts

    The following list of FREE research categories are downloadable files for the Aftermarket Business Market Research section. You will need Adobe Acrobat Reader to view these files. This program is available as a free download from the Adobe website

    2003 Do-It-Yourself Survey Overview & Methodology
    Additives
    Air Fresheners
    Alternators/Starters
    Antifreeze/Coolant
    Auxiliary Lighting
    Batteries
    Battery Chargers
    Bedliners
    Brakes
    Car Wash Products
    Diagnostic Tools
    Engine Gaskets
    Filters
    Floor Mats
    Hand Cleaners
    Motor Oil
    Repair Tools & Equipment
    Running Boards
    Spark Plugs
    Tire Inflators
    Touch-Up Paint
    Water Pumps
    Wax & Polish
    Window Film
    Wiper Blades

    Note: For our 2002 study, click here.

    About the Author

    Aftermarket Business Staff

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